Jun
19
2022
The United Airlines is fundamentally intertwined with George Gershwin’s 1924 Rhapsody in Blue. It’s hard to imagine that when Continental Airlines management took over they considered dropping the song which the airline has used since the 1980s. United was the first commercial brand ever to license it, for an annual fee of $300,000 at the time.
The Gershwin piece wasn’t just used on board and in commercials but also a version was recorded for the ‘trippy tunnel’ connecting United concourses at Chicago O’Hare. But United didn’t always use this song.
