With the greatest drop in travel demand in history, hotels in many parts of the world have struggled mightily – although in the U.S. and some other regions business has been coming back – especially in popular leisure destinations that have been largely open during the pandemic like Florida and Cancun.
Hotel chains have relaxed the rules that their properties have to follow, limiting how much each has to spend on forward-looking investments and during each guest stay. Hilton recently updated its brand standard waivers, including outlining when some services have to return.