Priority Club is Keeping PointBreaks, Thanks to You!

Many of the frequent flyer and frequent guest programs I’ve talked to in putting together the Frequent Traveler Awards would mention that feedback of members does matter to them, and seeking these honors does influence their behavior at the margin.

In the July issue of Inside Flyer, Priority Club’s Amy Ceriani-Nelson attributes their decision to keep PointBreaks awards (which have been speculated to be on the way out with the introduction of Last Minute Rewards) to PointBreaks winning a Frequent Traveler Award this year.

Many members we’ve talked to have mentioned that they are concerned that PointsBreaks awards might be going away, or changed in some way. What can you tell us about this?

Currently, we are still offering PointBreaks promotions where select hotels from InterContinental Hotels to Holiday Inns are available for 5,000 points per night redemption and we have no immediate plans to change the program. In fact, PointBreaks are currently available. We have received very clear feedback from members regarding how much they value this program–and have won awards around the globe over the past several years as a ‘best redemption promotion’ in addition to being a factor in having been recognized as Program of the Year by several industry publications.

(Emphasis mine.)

I actually predicted that their win for best redemption promotion in the Frequent Traveler Awards would encourage them to keep it around.

And since it’s a reward I do rather like quite a bit as part of the program, thanks to everyone who voted this year!

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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  1. Now, if only they would commit to a minimum number of IC properties on PointBreaks per quarter…

  2. The only problem is that PC throws us just a few ‘choice’ properties. Most offerings are in out of the way places.

  3. maybe they are keeping POintsbreak but they have toned it down. I think the offering in this quarter is much less than other quarters.

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