Rewarding the loyalty of non-human passengers

JAL has introduced frequent flyer points for traveling pets. Believe it or not, this isn’t a new idea.

As I noted last year, Virgin has a program to reward pets themselves. In contrast Continental just gives 1 frequent flyer mile per dollar spent shipping Fido as cargo.

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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