Singapore Airlines New First Class—It Should Debut From Los Angeles [Roundup]

News and notes from around the interweb:

  • Will Singapore Airlines new first class debut on New York or Los Angeles? L.A. is more likely with the latest schedule change.

    One of the most exciting aspects of Singapore Airlines’ new cabin product launches this year is a long-overdue brand new First Class cabin – originally destined for factory-fresh Boeing 777-9 aircraft some five years ago, but now making its debut on retrofitted Airbus A350 ULR aircraft instead, around a year from now.

    With the ULRs plying daily New York JFK, Newark and San Francisco routes on a year-round basis, it’s been logical to assume that one of those cities would be first in line to progressively see the new products from Q1 2027, but a change is in store.

    A schedule update taking effect from 1st November 2026 rules out San Francisco and has thrown a new contender into the ring, one which we think ticks many boxes for the operational launch itself: Los Angeles.

    Here’s a teaser video of the new first class, showing at least a three-window seat length.

  • Atari Hotels acquired land in Phoenix but it appears Vegas is out.

    Atari Hotels also intended to place properties in Austin, Texas; Chicago; Denver; San Francisco; San Jose, Calif.; and Seattle.

    The properties were promised to bring an immersive video game experience with the latest in virtual reality technology, as well as some locations featuring art and esports venues. The concept was billed as “a modern hospitality experience inspired by gaming culture.”

    The “world’s first playable hotel” would bring gaming nostalgia with modern esports and virtual reality experiences.

  • Can never be too sure.

  • Icelandair business class, very nice…

  • Fix. Your. Planes.

  • Yikes.

  • They thought they were going on holiday. They ended up in Saddam’s clutches British Airways 149.

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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