award history

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Choices: The End of Award History and the Last Mile?

united-plane
Jun 18 2006

I’ve probably undercovered the introduction of the Mileage Plus Choices program (okay, I’ve undercovered everything since I haven’t had the time or brainspace to post for the last couple of weeks). The June 2006 issue of Inside Flyer calls the Choices program “The New Golden Egg” so it certainly warrants a mention, though I’m not nearly as high on it as Randy Petersen seems to be. United’s new bombshell, Mileage Plus Choices, means looking at the future of frequent flyer programs in a whole new way. The “Choices” program allows United Visa cardholders to use the portion of their miles earned through their credit card as a form of cash to buy airline tickets, hotel nights, or rental car days (along with a few specialty items) with their miles. The program is incredibly confusing at…

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