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Why is Chase’s Sapphire Preferred Offering a 60,000 Point Initial Bonus?

Aug 22 2019

The Chase Sapphire Preferred Card was the ‘it’ card several years ago and it remains just as good. It had a generous initial bonus, earned double points on travel and dining, came with primary collision coverage when you rent cards, and points transfer to a variety of airline and hotel points programs.

So why the need to increase the bonus to 60,000 points after $4000 spend in the first 3 months of cardmembership?

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