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Hilton’s New Double Points Promo Starts May 6th With a Kicker

hotel room
Apr 26 2019

Hilton’s current promotion, great for short stays ends May 5. Not missing a beat their new promotion runs May 6 – September 8. Hilton is continuing the theme of their most common bonus, double points, but they aren’t interested in bonusing only occasional guests. They’re only offering double points starting with your second stay during the promotion period.

Doubling down, as it were, on the focus on bonusing the most frequent guests they’re adding a component to double points…

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Hilton CEO: Marriott’s Flubbed Loyalty Efforts are Bringing Him Customers – But He’s Likely Wrong

anna kendrick
Feb 14 2019

ilton’s CEO suggests that Marriott’s troubles have been Hilton’s gain.

Hilton CEO Christopher Nassetta said on the company’s earnings call on Wednesday that the Honors program added 14 million new members last year, a 20% increase to a total of 85 million. He attributes that to guests shifting from Marriott. But that’s not at all suggestive of what he thinks it is.

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Hilton Confirms: New Top 120,000 Points Redemption Level For Only One Hotel So Far

Feb 12 2019

Earlier I wrote about Hilton’s new highest priced award. Up until this week no hotel cost more than 95,000 points per night. That’s been the maximum since Hilton increased some of their most expensive hotels like the Conrad Koh Samui in Thailand (all stand-alone villas) from 50,000 to 95,000 during high season in 2013.

When they eliminated award charts 2 years ago we were told that hotels wouldn’t get more expensive, that the top rates in place would apply but pricing might go down.

Now with the opening of the Waldorf Astoria in the Maldives we’re seeing standard awards there pricing at 120,000 points per night.

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When Hilton Eliminated Award Charts They Promised Top Prices Remained 95,000 Points. Why is One Hotel Charging 120,000?

Feb 12 2019

The new Waldorf Astoria Maldives Ithaafushi is open and bookable on points. And it prices at 120,000 points per night for a standard room.

We don’t yet see hotels like the Conrad Maldives, Conrad Bora Bora, or Conrad Koh Samui pricing at over 95,000 points per night. But Hilton is no longer anchored to a 95,000 point maximum. At least that is how it appears at first blush. I’ve reached out to Hilton, hoping to learn that this is some sort of mistake.

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Hilton’s New Tool Tells You How Many Points Hotel Rewards Should Cost

Feb 06 2019

Hilton’s basic program is the least rewarding for spending at hotels and elite benefits are weak. They do not promise Diamonds upgrades to suites even if they’re empty, and they do not promise late check-out requests will be honored. Where Hilton Honors is useful is for the occasional guest who can get status just by having a credit card. There’s some chance this could change since they’re testing a confirmed suite upgrade benefit with some Diamonds, my hunch is if they launch it that holding a credit card alone won’t be enough to have this benefit. One of the most irritating things about Hilton Honors is its lack of transparency. They eliminated their award charts. Here’s what they published just a couple of years ago: Five years ago they effectively killed charts when they introduced…

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One Mile at a Time and Frequent Miler Miss the Point on Marriott v. Hilton

hotel pool
Dec 25 2018

With all of the problems that Marriott has had launching their new program and integrating 3 loyalty programs into one, many customers are frustrated. Starwood members in particular have been disappointed by the customer service standard over the phone with Marriott, and with the way many Marriott properties are implementing the benefits that have been promised. In short, Marriott has failed to deliver.

Two high profile blogs take issue with my argument that as much of a hash as Marriott has made at things, the grass isn’t greener at Hilton Honors. They’re wrong.

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