Tag Archives for honors.
For the past several years Hilton has almost always been offering double points. That’s necessary, because without double points the program’s rebate value is lower than competitors. That’s also what we should expect.
The road map for where Hilton has gone with their program was laid out by Jeff Diskin, now Hilton Executive Vice President, back in 2010.
Two and a half years ago Hilton reported 60 million members. Then at the beginning of 2018 they reported 70 million. Now they say they are up to 94 million Honors members.
Hilton was the first to aggressively advertise ‘member rates’ which are small room discounts that require you to join the loyalty program. Unsurprisingly that’s just what guests do. And since the number of members has gone up recently, driven by this savings, these are ‘engaged’ members with recent Hilton activity.
Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel -- a topic he has covered since 2002.
Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »
