Tag Archives for twitter.
An American Airlines Executive Platinum elite member reached out to the airline’s twitter team for help with a reservation – and the twitter team wound up kicking their companion off the flight. There are lessons here.
Twitter used to be the “go-to” way of getting personalized customer service, and with some brands it still is. Many companies assign super competent agents to deal with twitter, and empower them to cut through bureaucracy to solve problems.
Not all do however. And some just follow the ‘first rule of social media’ which is to try to get customers to stop blasting the company as quickly as possible. The easiest way to do that is to get the customer to ‘take it to DM’.
Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel -- a topic he has covered since 2002.
Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »
