Tag Archives for upgrades.
In the fall top American Airlines executives – including President Robert Isom – started cold-calling their best customers “to find out who it is that’s traveling and still earning elite status throughout the pandemic.”
Recently several top American Airlines AAdvantage elite members have reported getting calls scheduled with Rick Elieson, the head of the AAdvantage program. In one of these calls he leaked some great information!
An interesting story American Airlines upgrade story – compounded by terrible customer service – tells me it’s worth reminding that American Airlines does not offer any way to upgrade to premium economy before the day of travel and that no American Airlines upgrade instrument will cover the cost of a premium economy upgrade.
This is actually a good thing because it means that all advance upgrades, and upgrades paid for with a certificate, still skip over the premium economy cabin.
With the new American Airlines-Alaska Airlines partnership, Alaska Airlines elites get free companion upgrades even though most American Airlines top tier elites do not.
And now Alaska Airlines elites are getting new international upgrades – for specific flights – that are bookable past when American’s Executive Platinum upgrades expire.
Just because a room is available for sale doesn’t mean a member requesting a Suite Night Award will be upgraded to it if Marriott forecasts that the room will be sold.
A room can be available 24 hours prior to check-in, but Marriott’s systems will still hold back the inventory to possibly sell to someone rather than upgrade the member into that room.
Shortly after US Airways management took over at American Airlines, award tickets – especially in premium cabins internationally – because much harder to get. Then at the beginning of 2017 American eliminated most confirmed domestic upgrade space.
Now they’re making another change to how upgrade inventory is managed. Just because the upgrade inventory buckets (A,C) show availability doesn’t mean an upgrade will be available.
JP Morgan’s Jamie Baker writes in an investor note that the deal United Airlines struck with its pilots union to avoid 3000 furloughs includes giving the pilots first class seats that might have gone to customers as upgrades.
Senior Vice President Vasu Raja told an investor conference that since American is shrinking he “envision[s] a more seamless experience across partners” both with new partners Alaska and JetBlue and with “longstanding” partners IAG (British Airways, Iberia and others), Japan Airlines, and Qantas.
He notes that while American will “be a smaller airline” the networks of partners are “strong in major business travel markets,” and so it makes sense to offer a “seamless benefit for Executive Platinums [in the form of] upgrades across the global network.”
Here’s how airlines decide to make confirmable upgrade space available. They project how many first class seats they may sell in the cabin, and leave a buffer.
Seats that they know won’t be sold for cash might be given away as upgrades – but they also want to make sure that frequent flyers don’t confirm upgrades instead of paying cash so they’ll limit upgrades even still (often to when first class seats are available inexpensively – then the revenue tradeoff isn’t great, and the temptation not to pay cash is small).
American Airlines is surveying some top elites on how they might reorganize systemwide upgrades, the upgrades American’s top elites and million milers receive that can be used to secure a seat in a higher cabin than what you purchase any time after booking. They’re looking at how they might replace at least one of these upgrades with other rewards. Here’s what they seem to be testing, according to reports I’ve seen:
World of Hyatt extended current elite status so that members who qualified last year are able to use the benefits that they earned through 2021. However there’s a hole in Hyatt’s approach: confirmed suite upgrades and free nights for those members – set to expire February 2021 – were not extended. Hyatt says expect to hear something in weeks.
Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel -- a topic he has covered since 2002.
Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »
