Starwood’s May-July Promo: Double Points and Mobile Booking Bonus

by Gary Leff

Starwood announced their upcoming promotion on Milepoint this morning: SPG Double Take.

Between May 1 and July 31 Starwood is offering double points at most hotels (non-participating properties.. hate that!) and 500 bonus points for all reservations booked on Starwood’s mobile site or iPhone/Android mobile apps (no excluded properties).

Registration is not yet available, I tend to remind folks of these things once registration opens but Starwood is happy to remind you via text as well if you’d like:

Request a text from us letting you know when registration starts in late April. To opt in, text DBLT to 44264 in the U.S. or 447950080934 in the U.K.

Back in the fall they offered double or triple points and a mobile booking bonus. So certainly this one sounds familiar (I did a double take!).

This isn’t rich enough to warrant shifting stays to Starwood, but it’s better to register than not register and earn bonus points for stays you’ll otherwise make.

I have to imagine Starwood sees this promotion as somewhat defensive — let’s not lose bookings to competitors who will likely also offer someething.

But of course it covers a fairly heavy travel period, and hotels are generally pretty full to begin with, so there’s not a strong reason to juice bookings through amped up promotional marketing spend.

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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Comments

  1. That’s a pretty long list of non-participating properties…. hits many properties in major US cities…

  3. They didn’t give a bonus for booking award night or cash and points via mobile last promotion.

  4. Bah! So annoying the last couple of weeks in April seem to fall in a non – bonus gap, the very time I’ve got a 5 night stay with Starwood!

  5. how does double work when you book it with SPG AMEX card? for $200/nt, would you be getting 600 (400 for double+ 200 for amex bonus) or would it be 800?
    thanks for the information!

  6. @eva a base level member on a $200 rate normally earns 400 points + 400 for SPG Amex.

    A Gold would earn 600 for the rate + 400 for the SPG Amex

    Double points promo earns 800 for the rate (4 poitns per dollar) + 400 for SPG Amex = 1200

    A Gold with Double Points promo earns 1000 (4 points per dollar + 50% bonus on the base earn) + 400 for SPG Amex

    400 Base earn (2 points per dollar)
    400 for Double points
    200 for Gold (or 25 stay/50 night Platinum)
    400 for SPG Amex

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