Monthly Archives

Monthly Archives for February 2025.

American Airlines Finally Testing Free WiFi—And It May Reveal A Costly Mistake They’ve Been Ignoring

Feb 28 2025

In 2012 I wrote that wifi would eventually be free, once there was enough bandwidth on board so that one customer’s use didn’t trade off with another’s. That’s largely happened. JetBlue and Delta offer free wifi. United is moving to Starlink (enough bandwidth) which will be free. And it looks like American is being pushed there – dragged kicking and screaming, perhaps, but they have to get there.

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American Airlines Net Promoter Score Collapse: Flyers Abandon Ship For Delta, United At Record Rates

Feb 28 2025

It’s people who fly the most who (1) understand the difference in product [they are repeat buyers!] and (2) are willing to spend more to get the experience they want. They suffered from degraded product and service – less legroom and seat padding both in the front and back cabins, less food and lower quality meals on board (again in both cabins) and myriad cuts across the board.

These reputational issues have now gone mainstream, beyond just frequent flyers.

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Southwest’s Free Bags Are On The Chopping Block – Executive Shake-Up and Expedia Deal Pave Way For Fees

Feb 28 2025

No checked bag fees has been a sine qua non of Southwest Airlines. Customers choose Southwest because of this. It makes them appear friendlier and more flexible. And there are strong economic reasons why this is a great choice for the airline. It also differentiates them from other airlines, in an otherwise mostly homogenous industry. And free checked bags may be on the way out. Departure Of Chief Transformation Officer Signals Change Ryan Green has been in charge of the Southwest Airlines transformation. Under pressure from activist investor Elliott Management, they’ve been making changes – and becoming more like the rest of the industry – but not fast enough for the fund that’s taken control of nearly half the Board of Directors. Green is leaving, and the news followed the announcement of the upcoming departures…

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