Rove is running its first-ever transfer bonuses – 20% to Finnair and Air France KLM. And this isn’t just for a couple of weeks, either.

• 20% bonus to Finnair Plus runs through 11:59 p.m. Eastern on December 31, 2025.
  
• 20% bonus to Flying Blue runs through 11:59 p.m. Eastern on October 22, 2025.

Minimum transfer amount is 2,000 Rove Miles; thereafter available in 1,000-mile increments.

Rove is offering 500 miles instantly upon signing up. That stacks with promo code BACKTOSCHOOL for 5,000 miles with first hotel booking by October 3 on minimum $500 booking and with promo code STAYCATION for smaller $250-minimum booking that earns 2,500 bonus miles.

The CEO of Rove previosuly emailed,

You can get up to 25x miles at a bunch of hotels without needing a card, while the next best giving a flexible currency is 10x requiring a high [annual fee].

That, combined with the fact that you get the miles instantly when the stay is nonrefundable, means you can often cover your flight for free with your hotel stay. …[A] customer..did this and got 3 free biz class tickets on [Turkish] for 255k miles within 2 weeks of our launch (for about $10k hotel spend). The flights he received were likely worth more than he spent on the hotel. The amount you’d have to spend with any other program to get that is much much higher.

Rove earns miles for online shopping and travel bookings. You can spend your points through their portal or transfer them. They seem to ‘get’ that since they’re independent, and not associated with an airline or hotel brand (or bank!) they need to overindex on the value you receive to win your business. I don’t know that they’ll break through – I hope they will because I love competition – but in the meantime they’re worth paying attention to. And I love to see them entering into the transfer bonus space.