American Airlines Gives First Class To Pilots — While The Customers Who Earned Upgrades Sit In Coach

An American Airlines customer took to social media to blast the airline for upgrading a pilot ahead of 10 Executive Platinum members “who’ve spent tens of thousands of dollars on this less than stellar airline” and concluded that “loyalty means nothing anymore.”

  • Customers choose American over other airlines because they do have a better frequent flyer program. At least year’s Investor Day, AAdvantage was one of the three pillars of the carrier’s strategy to differentiate itself and restore financial performance.

  • But the airline re-prioritized upgrades so that deadheading pilots trump customers for upgrades within 24 hours of departure – and the airline tends to very judicious in releasing upgrade seats more than 24 hours prior to departure, holding back the seats in case someone wants to buy them (or a coach passenger is willing to ‘buy up’ for tens of dollars).

To this passenger, and to many others, the policy is an example of management losing the plot, following the path of least resistance (giving in to employees who yell at you) rather than relentlessly focusing on customers to drive value to the business.

Upgrades have gotten nearly impossible on most airlines, and one small element that’s crowding out elite upgrades is that pilots now sometimes take priority over passengers. While United prompted this by adding this for pilots in 2020, American Airlines changed its policy with their 2023 pilot contract. For the first time, their deadheading pilots receive upgrades ahead of customers to available first class seats at the gate.

Officially, in American Airlines computer systems, these pilots are coded with a higher priority even than top status ConciergeKey members even. Here’s the full detail, from an internal memo when the policy went into effect, on how pilot priority for first class upgrades works now at American Airlines.

Unsold first class seats now go to employees who are not piloting an aircraft between segments on a trip they’re working. That’s different than commuting to and from their base if they live in a different city than where they’re assigned to start and end their trips.

Some readers say ‘this is business travel’ so pilots deserve it, but most companies don’t pay for first class on domestic travel, and certainly not companies like American Airlines that underperform financially. And pilots don’t need this for safety or to stave off exhaustion.

  • Their safety record was phenomenal before receiving this. There was simply no safety issue to address.
  • And deadheading flights are duty hours. It’s time in the cabin instead of the cockpit. It’s more restful than actually flying. There’s just no argument that this is necessary to keep a pilot fresh.

I do think it’s a bad look when customers never see an upgrade, but they see pilots clearing ahead of them. I don’t blame the pilots at all. They’d rather have first class than coach, and they negotiated it as part of their contract.

The problem lies with management, who have failed to keep up with demand for premium products by supplying enough first class seats. Upgrades have become exceedingly rare – even as they promote those upgrades as a benefit of regularly buying tickets with the airline and spending on their co-brand credit cards.

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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Comments

  1. Pilots can fly in coach IMHO- thought one of the perks of status was possibly getting upgraded- yesterdays flight only had 8 first class seats- there were 22 on the list- now with the cuts in flights it will be even less likely- American needs to rethink the pilots and other staff getting first class – give some value to those of us who are loyal-

  2. Get ready @1990, here it comes…

    This is why MCE seating availability is so important! If you are not going to get an upgrade at least you want to be guaranteed a MCE seat. But so many of AA’s planes have a woeful amount of MCE seating. And the newest ones -787-9P and XLR- have even less! So it’s a double whammy.

  3. How often are you going to beat this dead horse into the ground?…No amount of whining is going to change this for the foreseeable future no matter how unfair it may seem. If it grates on your nerves this much then just move your business to another carrier

  4. I just came off a flight on United Chicago to Houston, and 5 pilots were sitting in First class with the slow down it appears lots of adjusting of staff, in addition we have United staff taking most of emery exits seats also. Of course I am 1K was first on upgrade list, but I knew I would be sitting in the back.

  5. Gary – this is “settled law”. It was an agreed upon issue in the latest contract. No amount of your whining or posting Reddit or TikTok postings (when in the name of God did those become your major source for material) will change it so PLEASE move along

  6. This is why I no longer give AA any loyalty. As a 10-yr EXP and 4M miler, I now fly whatever airline has the best schedule/fare, whereas I used to favor AA in all cases. Doug Parker killed AA.

  7. Do the pilots appear on the upgrade list…or is this behind the scenes? Was flying DTW-ORD and we were #1/2 for upgrades and a pilot ended up in the seat. We didn’t really care for a short hop like that but want to know if the pilot should have shown up on the upgrade list.

  8. This is not news. Also, if you want to be in First, then you need to pay for First. If you don’t want to pay retail for it, then you can see if you get an upgrade after you have booked. The idea that people should get “free” upgrades because they are EP or whatever is nonsense because you don’t get “free” upgrades, certainly on AA mainline anymore. Stop complaining! Times have moved on. MCE is garbage because of adverse selection. You get big people who would pay up.

  9. It been said many times before if you want to ride in first class buy a first class ticket. “There is no free lunch”.

  10. NO airline is going to put in more premium seats to accommodate upgrades. That shipped has sailed for good along with all the other very lucrative aspects of FF programs. Generally, this is an issue on trunk routes where AA needs to shuffle pilots for staffing. If you’re number one or two on the upgrade list on a trunk route you should expect a good chance that a deadheading pilot gets that seat.

  11. Just buy your F/C seat and they can’t bump you, or at least they shouldn’t. I fly BA across the pond whenever possible; I just use the AA code for miles. I’m planning an around the world trip from DFW to Auckland, to Sydney, to Singapore, to London and it will all be on Qantas and British Air. They will be coded AA but no AA flights except getting to DFW to start and CHT on the way home. A380 First Class almost the entire way.

  12. “Some readers say ‘this is business travel’ so pilots deserve it, but most companies don’t pay for first class on domestic travel, and certainly not companies like American Airlines that underperform financially. And pilots don’t need this for safety or to stave off exhaustion.”

    Well, let’s understand one thing, right from the top. That most companies don’t pay for first class travel on domestic. Yes, that is true. When the public companies hire people, they either have a contract, or not. If they don’t, then they are different than the AA pilots, who have it in their agreement/contract. And if it is in the public company’s contract with its favored employees, then it won’t be an issue of being a standby. They will have a FC ticket from the go.

    Gary AA is not the company you think they are becoming. They are led by losers who rarely think of their customers. I wonder why you seemingly are telling everyone that they are on the upswing. OK, new planes and better seating on narrow bodies. Maybe, food is getting better. But, and this is the crux of the matter, when it comes to relationship with their customers, they still suck, big time!

  13. People can buy first class seats if they want the perks, but if they didn’t pay for it, they shouldn’t expect to get it over a deadheading pilot.

  14. @Gary:
    “The problem lies with management, who have failed to keep up with demand for premium products by supplying enough first class seats. Upgrades have become exceedingly rare – even as they promote those upgrades as a benefit of regularly buying tickets with the airline and spending on their co-brand credit cards.”

    Whoa, big guy!. Airlines are not supplying enough first-class seats, to accommodate freebies. Horse pucky! Airline loyalty to passengers? What world do you fly in? Follow Delta’s example. First, they decrease the value of sky pesos. Then they virtually eliminate free upgrades. They, and other airlines will sell you a very cheap upgrade.

    This has been going on for some time now. Perhaps top elites are too busy with their own self-worth to realize what is going on around them.

  15. This policy is not limited to pilots. On my flight yesterday a non-rev regional flight attendant was upgraded and seated next to me in first in a fully booked AA mainline flight.

  16. Regardless of status with a airline. I am high tier with Alaska, if I want I will buy it. So if these elites want it, buy it. If I sit in coach and dont get upgraded no big deal with me. I am happy with my extra leg room seat and free meal

  17. Yup, @Peter has convinced me, either, to follow @Gene (Want First, Buy First, as it seems @George Romey, @Todd, @Travelgirl, and @Joseph, also get), or as @Matt likes to say, to ‘please consider Delta’ (right @L737?), not that any other airline is really that much better with complimentary upgrades these days (eh, sometimes we get lucky as a DL Diamond, or UA Premier Platinum with Plus Points, or an AA EP on a regional routing, like LGA-AVL). And, @Alan Z is right, yet again, that “most companies don’t pay for first class on domestic travel” (under 8 hours), at least not anymore, unless it’s NYC-HNL, and, if you got that gig, you’re already ‘made,’ anyway.

  18. I’ve been 1st on the upgrade list for multiple Alaska flights and lost out on the seats to pilots. I have no issues with that. They have hundreds of lives in their hands.

  19. If you want first class just buy first class. I do and no complaints at all.
    However I would disagree that the airlines “sell” cheap upgrades to their customers.
    I have rarely seen an upgrade to first for sale much less than $300 for ONE leg on either Delta or American.
    Yes there are a few. Last week I got a segment for $91, but that’s the exception IMHO not the norm.

  20. the demand for 1st class for deadheading pilots comes from union demands. Not sure if FAs are included. And they go ahead of fare paying passengers. It’s wrong but the pilots and their union are very aggressive in getting what their members want.
    The allocation of seat classes. ie 1st, Biz, Economy etc is based on historical demand to maximize revenues.

  21. Gary, I am sure you realize every line in a contract has some cost/value to the parties from each side’s POV. The pilot group negotiated this into their contract at some cost/value; the pilots saw value, the company saw a cost, and they mutually agreed to the provision, feeling they both got something. Clearly, the pilot group could have said “Give us an extra X millions of dollars of salary increase over the life of the contract instead of the upgraded seats when deadheading”, but BOTH sides agreed to the upgrade instead.

    It is clear to me that you are not happy with whatever contractual agreement you have when you travel with for a client, that seems to be a “you problem”, not a them problem.

    My small business has business class or better when traveling more than 4 hours on the contract for clients.

    No, I do not work for AA.

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