USAirways may have paid a consultant $1 million years back to tell it it’s new name (changed from ‘USAir’) but it really should have had Washington Post columnist Bob Levey on the payroll for this column from earlier in the week. (Thanks to Joe Brancatelli for the pointer.)

How silly is the column? Levey tells readers:

• Connecting flights when non-stops are available are no big deal, because you can get a paper or a snack or check your voicemail.

• In his experience, USAirways has the best frequent flyer program — and he has alot of experience, since he belongs to only one other program.

• And in a bit of DC-jingoism, he figures that USAirways is a local company and so he benefits local families by flying them. Of course, no local folks work for United and its Dulles hub, right? And DC families are somehow more deserving of jobs than Dallas families? (Doesn’t the federal government do enough in these parts?) And more fundamentally, wouldn’t choosing an airline based on overall quality encourage its growth and in the end create even more jobs?