I could see airline meal delivery services finally taking off. I’d happily pay for Singapore Airlines laksa or ANA ramen at home. Not Ural Airlines chicken or frozen Canadian airline Thai food. But I’d love to try Thai’s meals – if they succeed in the Bangkok market they’d probably be ‘good enough’ to expand and offer Thai frozen food internationally.
Here in Austin I’d happily stock my freezer with their stir fried tiger prawns with salt, garlic and chili. I’m not sure $8 in Bangkok having to pre-order and pick it up makes this a winning business strategy, however.