A roundup of the most important stories of the day. I keep you up to date on the most interesting writings I find on other sites – the latest news and tips.
Can Brands Turn Away From Social and Get You to Communicate Directly Through Their Own Channels?
Companies are frustrated dealing with social platforms, too. They used to invest heavily in building bases of followers, thinking it would pay marketing dividends for years to come.
I remember airlines giving out miles just for following them on twitter or Facebook. What they didn’t realize at the time but seems obvious in hindsight is that it’s tough to make money long term on someone else’s platform. Instead of having an annuity stream of permission-based marketing, those followers are no longer free to communicate to. Platforms can charge to get a message out to followers companies have already paid to accumulate.
Airlines Have Free Stuff On Board If You Know to Ask
When I was a kid I’d fly and I’d always get wing pins from the airline. If I was bored I’d ask for a deck of cards. I still have several of the decks I received on flights when I was young. I don’t know why it never occurred to me to bring a deck with me, but the airline always had one to give. That era’s over… or is it?
Why So Many Credit Cards Miss the Mark
All of marketing, perhaps, boils down to a simple idea: figure out who your customers are, and how to find more people like them.
Too often though products get developed without the first part clearly in mind: the customer. What does your customer need that they aren’t getting now or at least are not getting as well as they could? The most important question to ask when new credit cards come out is: who is the customer for this product?
Charlie Sheen’s Ex-Wife Misses Flight After Hour-Long TSA Groping
Actress Brooke Mueller, who starred in a reality show with Paris Hilton and who has twin sons with ex-husband Charlie Sheen, missed her American Airlines flight from Los Angeles to Miami on Sunday after what was reportedly an hour-long search by the TSA.
Emirates Wants First Class Passengers to Stop Stealing Liquor and More
A roundup of the most important stories of the day. I keep you up to date on the most interesting writings I find on other sites – the latest news and tips.
Cathay Pacific’s Unusual On Board Amenity: Free Diapers
Whether we’re flying to New York or Phoenix — or Paris or Sydney — my wife and I have plenty of diapers when traveling with our now-six month old daughter. We have plenty of wipes, replacement outfits, and all the supplies you can imagine. I never used to check a bag on a five night trip, now I’m checking bags for two nights.
I admit it makes me appreciate my business travel more when I can navigate through the airport with just a carry on or even just a laptop bag. Fortunately though my wife has the baby packing down to a science. And just going through diapers we’re less encumbered for the trip home than the way out. Maybe we don’t need to bring as many in the first place?
Thailand Tourists Threatened With Death Penalty Over Airplane Selfies
Jail time and fines are also possible — and strike me as far more likely. A total of at least 259 people have died worldwide since 2011 while taking selfies.
Expect American to Introduce Dynamic Award Pricing (Four Reasons This Could Be Good)
I’m not looking forward to this, but I’m hopeful that partner award prices don’t change for awhile and that perhaps American (and United) can be convinced to be transparent about partner pricing going forward even as they price their own flights dynamically.
That is of course where the best value lies today from both programs.
World’s Strongest Airline Brand and New Amex Black Card Benefit
A roundup of the most important stories of the day. I keep you up to date on the most interesting writings I find on other sites – the latest news and tips.