An airline boarding process video has gone viral – it’s been viewed nearly 4 million times on TikTok and been reposted several times on Instagram. The reason the video has drawn so much attention is because it’s a boarding process most people have never seen before. It’s socially distanced and orderly, and it involves moving blue lights projected on the ground that seem to force passengers to behave the way they’re supposed to.
Brazilian carrier Azul projects a ‘blue carpet’ for boarding that moves, showing the distance passengers should stay away from each other and when they should proceed. Each passenger follows their seat number.
The company has pioneered a new boarding method called “The Azul Blue Carpet”. A technological innovation that eliminates the stress from the boarding process. Projectors and screens around the boarding area create a moving carpet visual on the floor allowing customer to simply follow this projected carpet when their row or group is called. On average this innovation reduces boarding times by 25% while maximizing customer health and safety.
What’s great isn’t just that everyone has clear instructions without a single spoken word – there’s no rushing the gate, no cutting in line, just orderly and fast boarding. This is great for passengers and for the airline looking to achieve an on-time departure.
Of course people have to be paying attention, and have to be at the gate when their turn to get in line comes. Southwest Airlines passengers manage this for the most part, because boarding order determines what seat you’ll have on Southwest. Without that, I’m not sure how well it would work in the U.S.
Here’s how the airline promotes the practice:
Would you follow the blue light?