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Loyalty Shakeup Coming? Alaska Airlines VP Signals Plan To Reward Ticket Price Over Distance Flown

Jan 09 2025

Alaska Airlines Mileage Plan will almost certainly move to revenue-based mileage earning for flights. The airline’s Vice President who oversees loyalty has been telegraphing this in multiple conversations. He doesn’t come out and say the decision has been made, but he’s been claiming that they recently looked at it and that members prefer it.

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