General

Category Archives for General.

The Biggest Problem Loyalty Programs Think They Face is Millennials, and They’re Getting It All Wrong

Jun 03 2017

Every industry conference I attend features a discussion of millennials. Loyalty programs are trying to figure out how to appeal to this generation. Their fears are being stoked by consultants selling an array of ‘solutions’.

Consultants are telling loyalty programs that millennials are short term in nature. And they want experiences over things. But the solutions they’re selling are counterproductive.

Continue Reading »

Blind Man Kicked Off Frontier Airlines Flight Because He’d Be a ‘Liability’ in an Emergency

frontier plane docked
Jun 02 2017

Frontier Airlines, remade in the image of Spirit, has its share of bizarre policies and even stranger passengers.

A monkey got loose on a flight to Las Vegas. A woman kicked at the cockpit of her flight and stripped naked.

But what Frontier Airlines really cannot abide, it seems, it a passenger who is blind. At least if Kliphton Miller’s experience is any indication.

Continue Reading »

airberlin Devaluing Miles September 1, Since Everything Else About Them is Falling Apart Anyway

Jun 02 2017

oneworld member airberlin’s topbonus frequent flyer program is not primarily a loyalty program. It’s a financing mechanism and backdoor way to control the airline itself.

In 2012 the topbonus program was spun off as a separate entity with 70% sold to Etihad for about a quarter of a billion dollars. Etihad overpaid. On purpose.

Continue Reading »