Frequent Flyer Programs Work

They influence purchasing decisions. An interesting statistic:

    Theunis Potgieter, the senior executive manager at SAA Voyager, says research shows that frequent-flyer programmes influence 30 to 35 percent of consumers who are choosing an airline.

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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