Hilton Divulges The Secret To ‘Foamy’ DoubleTree Cookies

Hilton has published the DoubleTree hotels cookie recipe. Normally more than 30 million of these cookies are baked annually. They’ve even been baked on the space station. But since you’re grounded Hilton is giving out the recipe. Just remember, these are for you and anyone you live with only – no inviting people over to try them.

Here’s the recipe:

DoubleTree is a conversion brand. They take hotels that have nothing in common and put the DoubleTree brand on it. You get consistent toiletries, Hilton Honors points and they tie it all together with cookies at check-in.

As George Clooney explains,

It’s a mixture of faux and homey: foamy”

There are DoubleTree brand standards but there’s generally less required than when moving from one brand to another. This is ideal for hotel owners that don’t want to spend a lot to bring their properties up to what would otherwise be a brand’s standards. Some estimates are that conversion costs can be 50% lower. And while hotel brands generally require owners to pay for ongoing renovations they can save millions in ongoing costs by opting for brands like DoubleTree that don’t require the sameness.

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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  1. Unfortunately I have celiac disease so it is gluten free or nothing for me; but the smell of those cookies is really nice. Almost as nice as the smell of baked cookies on United flights.

  2. I enjoyed the first few DoubleTree cookies years ago but then afterwards I couldn’t eat them anymore because they were simply too greasy and too sweet.
    I wish Hilton would make them a little less unhealthy. 🙂

  3. @rami: there are gluten free oats and you can use almond/brown rice/coconut/buckwheat/millet/etc flour instead of the regular flour. Now we have time to experiment with things and half the fun of cooking is just that. Just like half the fun of traveling is planning. HTH

  4. And, in other hospitality news, Conrad Hong Kong revealed the name of the company that makes the cuddly little bear that’s the luxury hotel’s mascot, thus enabling parents to purchase little cuddlies directly for their kids who never seem to have enough of them 😉

  5. DoubleTree customer service is consistently the worst. Very surly front desk people, lots of “yeah OK we’ll be right up”…?…*three hours later* *KNOCK KNOCK* “hello are you still awake?!”

    Maybe they should focus on standardizing that part of the brand…

  6. We like Double Tree! And ifor those of you that don’t want the cookie when you check in, they won’t force it on you. 🙂

  7. @Steve sez: “DoubleTree customer service is consistently the worst.”

    That’s too broad a brush to use to paint one aspect of the hospitality industry that is often property-dependent, as well as subjective. The claim also suggests that your experience may be limited to DTs in the US. You would not make that claim if you’d stayed at DT Kuala Lumpur or at the brand new DT Taipei — just two properties that put on very shaky ground, quicksand, in fact, the claim that DT “customer service is *consistently* the worst.”

  8. The “secret of the cookies” probably have a lot to do with how their employees was totally abandoned during the COVD 19 pandemic from Hilton company in general. So shame for a company this size. “Giving support” for the ones working at the pandemic and totally neglect their employees with no support at all.

  9. @DCS agreed! Stayed at the DT Penang for 10k points per night and it was great from end to end

  10. I read this Tripadvisor review of the DoubleTree in Agra before staying there:

    You saved us – thanks!

    Saved us from the most horrific hotel I’ve ever stayed. We stumbled into your grounds at 2am after being chased by packs of wild dogs next to a shanty town to escape our disgusting hotel that nearly killed us with monoxide poisoning. You gave us a warm cookie, showed us into the immaculately clean room where we slept off the horrors. Classic Doubletree, probably even better than in Australia. The breakfast was AWESOME. Close to the Taj and Fort. No nice views but the place was a pleasure to stay.

    https://www.tripadvisor.com/ShowUserReviews-g297683-d6615158-r451382579-DoubleTree_by_Hilton_Hotel_Agra-Agra_Agra_District_Uttar_Pradesh.html

    It is indeed nicer than most DoubleTrees one is likely to encounter in the US. From near-death due to carbon monoxide and wild dogs to a warm chocolate chip cookie welcome…

  11. What a bunch of pretentious, selfless a$$holes. My god, bitch about a free cookie. How about a little gratitude once in awhile instead of always being so negative?!?

  12. At ski area with DTs (Vail, Breckenridge, Park City) a DT cookie makes a perfect daytime snack, two of ‘em make a lunch which is nutritionally equivalent to most ski area lunches (burger, fries, chicken fingers, chili). Ton of sugar for quick energy, high fat for several hours of satiety. Trail mix, granola bar and a DT cookie for a quasi-healthy ski day 3 course lunch.

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