Hilton Is Out With A New Promotion, And You Should Register For It

Hilton has just launched its new promotion for stays May 1 through September 5, 2023.

  • 4,000 bonus points per stay at a resort
  • 2,000 bonus points per stay at other hotels.

I value Hilton points at $0.004 apiece making 2,000 points worth $8. That’s a reasonable bonus per night, not per stay.

  • 2,000 bonus points per stay will net out with double points on a one night stay. On average it may even put you a bit ahead. But for longer stays than that, this is less generous than double points which has been the Hilton baseline for many years.

  • And Hilton Honors has relied on consistently offering double points to stay competitive, since the base earn in their program is less generous than competitor programs.

Registration is required and you should register, because it’s right in front of you and you won’t remember to do it later.

Even if you don’t think you’ll have Hilton stays during the promotion period, you might, and 2,000 or 4,000 points is better than not 2,000 or 4,000 points. You shouldn’t shift your choice of hotel chasing this promotion, but you should pick up the extra points for stays you’re going to make anyway.

Ultimately I view this promotion as not even trying, which I assume is intention on Hilton’s part – they don’t think they need to spend much to put heads in beds during the summer.

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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Comments

  1. Probably won’t stay at Hilton while chasing my Bilt Hyatt Globalist challenge, but as you say, “I might”.

  2. IC hotels is enter email and one-click.

    HH requires login, then captcha, then 2FA email code. Why does HH make it so difficult to register for a promo, which has zero risk?

    It’s as if they don’t want you to register, but then why run the promo. Idiotic.

  3. Ultimately I view this promotion as not even trying, which I assume is intention on Hilton’s part – they don’t think they need to spend much to put heads in beds during the summer.

    Quite likely because it is a pattern. They offer their least rewarding promo during Q3 (summer/fall), and then they will come back with 2x (3x if paying with an AMEX) for the winter and spring (Q1, Q2 & Q4)…

    This is no great promo (unless one does one-nighters), although it is the sort offering that the “Hyatt is best crowd” should be familiar with, i.e., that program’s lackluster promos that this site tries to compensate for with mindless claims like these:

    And Hilton Honors has relied on consistently offering double points to stay competitive, since the base earn in their program is less generous than competitor programs.

    The host was widely panned when he first published his “simple model” on which he bases that claim, which I debunked just the other day with math that was so simple anyone should have been able to “get it”. The claim would be true if he could show that a Hilton point is “worth” less than any another other points currency, except he has not done so despite being repeatedly challenged to put up. We’ll keep waiting for his “proof” with bated breath…

    The most charitable explanation for why he keeps repeating such demonstrably bogus and repeatedly debunked claims is that he simply recycles old posts whether or not their original content still makes any sense to increase site traffic by being “controversial”. Don’t ask me what a less charitable explanation would be…

    G’day.

  4. Got the promotion email but when I attempted to register (I’m Hilton Diamond), got a message that I was not eligible for it. Why send me the email? Was going to book a room but now will book Marriott instead.

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