A young woman took to TikTok to share her shock and horror at being shamed over her outfit by Alaska Airlines. She was told “to cover up her ‘inappropriate’ top and shorts.” She refused and her video shows she made it onto an Alaska aircraft.
Her tank top and denim shorts frankly don’t strike me as too many standard deviations away from how the median passenger dresses today.
@badbish1078 I said no ❤️ #fyp #patriarchytingz @alaskaair ♬ 1 step forward, 3 steps back – Olivia Rodrigo
It’s usually Southwest and American with the attire issues though Alaska did also kick off ‘Fat Trophy Wife’ for her crop top.
- Southwest Airlines kicked a Playboy Playmate off one of its flights because of her attire. This from an airline whose flight attendants used to wear hot pants, its automated ticketing machines were called “Quickies” and snacks were “Love Bites.” Southwest is known to be strict about dress, from Kyla Ebbert dubbed ‘too sexy to fly’ in 2007 to Kayla Eubanks in a low cut black halter top in 2020.
- American Airlines is known for inconsistent enforcement of dress standards. They told a curvaceous woman to wear a blanket in order to fly before the pandemic. They refused boarding to a Turkish fitness model in 2021. And earlier this year they told a former Miss Universe that her athleisure wear wouldn’t fly.
Alaska Airlines acknowledges that their dress policy is entirely subjective, but even so was applied poorly in this case. According to Alaska Airlines,
The dress code on both Alaska and Horizon is casual, and the requirement is simply a neat and well-groomed appearance. Clothing that is soiled or tattered and bare feet are never acceptable.
You are expected to use good judgment, but customer service agents will have the final authority to refuse travel for inappropriate attire or appearance.
Employees determine subjectively what they consider appropriate given their own biases, prejudices, and beliefs. And I can actually accept that because Alaska underscores that “bare feet are never acceptable” and no statement has ever been more true in the history of aviation.
In the end Alaska confirms “Alaska does not have a dress code policy that would prohibit this guest’s attire.” So they agree with me – nothing wrong with how this passenger was dressed, which means their non-policy policy is to blame.