Choice hotels is devaluing their transfers to Southwest Rapid Rewards by 25% effective July 9. 6,000 points will yield 1.5 credits instead of the current 2.

So if a Rapid Rewards transfer was in your future, the future is now (or at least tomorrow). Note that Choice will only transfer up to 32 Rapid Rewards credits per day, so if you have more than 72000 Choice points to transfer you’ll need to break up it up between today and tomorrow.

The overall change itself doesn’t bother me too much, I don’t ever like devaluations of course, this isn’t one I participated in. Though it was certainly of benefit to many, especially those who had transferred large numbers of Amtrak points to Choice (or even large numbers of Continental points to Amtrak to Choice).

What I do object to are changes made without meaningful notice.

(Hat tip to nsx.)