Jun
04
2018
Hyatt’s biggest challenge is scale. They have 10% the footprint of Marriott, which makes it hard for guests to stay loyal. Their coverage doesn’t meet all guests’ needs, and it’s often necessary to stay at a less convenient property in order to stick with Hyatt. As a result the program needs to work harder — give guests a reason to go out of their way — to be loyal Hyatt customers.
These are the major challenges faced by the chain. They’re announcing changes at Hyatt Place which largely do not address these challenges.
