Alaska Air made a $5.2 million accounting error in the third quarter related to its frequent flyer program. They sold a bunch of bonus miles to their partners and booked the revenue. That turns out to have been the problem — because their accounting practices require them to book revenue when the miles are redeemed rather than sold. That simple item may offer a window into the behavior of airlines offering award sales and alternative redemption options. In the case of award sales, customers are encouraged to book award flights they otherwise wouldn’t — allowing the airline to recognize revenue. In the case of alternative redemption options (such as magazines for miles or even points exchanges), the airline gets to book revenue even though it also has a cash cost. In this latter case the…
