When Riyadh Air was first announced, I was very skeptical of a brand new airline in the Gulf. It would compete for low yield connecting traffic with Emirates, Qatar, and Etihad. And the Saudi Arabian government already had a global airline with a hub in Riyadh – and Jeddah – in Saudi. Why give it competition?
I’ve written that their strategy confuses me, but to be honest it doesn’t confuse me anymore.