With their high costs, they need to earn a revenue premium in order to generate a profit, but they’ve been reluctant to make investments that would help to deliver the premium product.
As a frequent customer, with Executive Platinum status for over a decade and even briefly a ConciergeKey member, I’ve observed many of the pain points at the airline – many of which could be improved at low cost, or are bare minimum investments they need to make to remain competitive and continue generating revenue. So in the interests of helping American to deliver both a better and more profitable product, I share 12 realistic ways they can improve the customer experience.