Banks are spending billions of dollars to gain access to customers, and to convince those customers to run their spend through the bank’s products. However this strategy is difficult.
It can be a more fruitful strategy to fish for customers in new ponds. And we’ve seen a lot of that. Chase used to see small portfolios and feel they wouldn’t move the needle enough. Now they’re doing DoorDash, Instacart, and Air Canada Aeroplan’s U.S. co-brand.