Hotel occupancy and average daily room rates are hovering around record highs, and hotel loyalty programs were built as semi-revenue based from the outset.
Nonetheless sometimes a surprise devaluation is so harsh that you know it isn’t true. Still with everyone nervous about what a combined program for Starwood and Marriott will look like, and a 1:3 transfer ratio in place, the idea of 950,000 Starpoints for the Residence Inn in Arlington, Texas for a $94 room right.. jarring, amiright?
Marriott is good at a lot of things. They’re good at managing hotels consistently, even if the Courtyard I spent the last couple of days at couldn’t consistently provide bath gel for me in the shower. They’re good at pricing hotels. I’ve long thought it’s fair to say that IT isn’t a core capability.
(HT: William L.)