Starwood is targeting certain members for double elite qualifying nights and stays between May 1 and July 31.
Interestingly they are clear that if you only earn status through this offer, then the year of status will not count towards lifetime elite qualification. I hadn’t realized that Starwood had the ability to parse their data that finely for their lifetime status benefit, and didn’t realize that they would want to complicate systems and messaging enough to bother.
Sadly I wasn’t targeted, but @THEmiketown was. He does not have elite status presently with Starwood.