Tag Archives for american express.
Donald Trump’s Presidential campaign is asking for donations by offering a Platinum card to denote membership in an exclusive tier in exchange. It isn’t just a ‘Platinum card’ but features an image of a person (Trump / a Centurion) in the center and the card’s border is very similar to the American Express Platinum Card as well.
A couple of weeks ago I called on Centurion lounges to open or at least for American Express to speak to its plans for re-opening. They’ve now done so. American Express tells me that on October 5 they will re-open their Philadelphia and Seattle lounges “with more locations to follow.” They’ve also detailed plans for 5 new and expanded lounges.
The argument that food and beverage is key to the Centurion lounge experience, but is hindered by Covid precautions, is a cop out. Far from being another reason to keep lounges closed, fewer passengers makes it easier to deliver individual portions. Airlines and independent lounges are re-opening. American Express needs to speak to a timeline for bringing Centurion lounges back on line.
Log into your American Express account and scroll down, there’s a new ‘Amex Offer’ that appears to be widely available that many cardmembers can opt into by adding it to the card account of their choosing: $50 back when you spend $200 or more with Marriott by September 21.
During the American Express second quarter earnings call, CEO Stephen Squeri offered a number of insights into their credit card business and travel benefits.
The company is seeing lower rewards expenses because the highest cost rewards are usually travel rewards, and that’s not how people are spending their points. There’s also less usage of travel-related benefits. I was surprise though that Delta, Marriott, and Hilton cards have been outperforming other American Express cards.
American Express conjured up a holiday, Small Business Saturday, in a pique of marketing brilliance. They wanted to promote card acceptance with small merchants in a drive to reach parity with Visa and Mastercard, and promote awareness among their own cardmembers that Amex is accepted at small businesses.
American Express has a new small business promotion now – an ‘Amex Offer’ you can add to one personal card that will give you a $5 rebate on up to 10 purchases of $10 or more (total $50) at eligible small businesses.
Amazon is offering $20 for a future purchase after spending $50 using an American Express card
It’s important to define who you are, and tell that to your customers. It’s also important to tell that to your employees, so they know how to make decisions inside the company.
Apple can focus on creative types, empowering them to pursue their missions and dreams. Nike can celebrate great athletes. Very few companies have been able to create a clear purpose that customers associate the way American Express has. Without that brand American Express might as well be Discover.
Delta’s CFO acknowledges SkyMiles members taking “a little hiatus when people aren’t going to travel,” but that the program still continues to motivate spend because it gives people “something to look forward to [the] prospect of saving up for something.” Then he offers insight into how the Delta portfolio is performing relative to American Express’s other products.
Marriott announced a deal for $920 million dollars with its co-brand credit card partners. In exchange for the cash Marriott has extended its co-brand deals with both partners.
These deals aren’t just good for the travel company, they’re good for consumers. But there’s an interesting reason we’re seeing hotel chains access their loyalty programs for cash before airlines do the same.
Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel -- a topic he has covered since 2002.
Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »
