Sep
08
2018
TravelZork shares with me data on oneworld airline S7’s co-brand credit card acquisition. The most fascinating statistics center around what’s driving customers to sign up for their credit card. One data point in particular stands out: their inflight magazine is 5 times more effective than flight attendant announcements at getting customers to sign up for their card.
S7 Airlines had to discontinue their flight attendants promoting the credit card because their crews refused to do it.
