privacy policy

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Southwest Quietly Expanded Its Privacy Policy — Now Customers Fear Dynamic Pricing And Biometric Tracking

Apr 01 2026

Southwest’s latest privacy policy email told customers almost nothing, which is exactly why so many people assumed the worst. The real changes were broader and older than Monday’s notice suggested, and they are fueling fears that the airline is building the tools for heavier tracking, biometric monitoring, and more personalized pricing.

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