Tag Archives for project oasis.
Ameican created ‘Project Kodiak’ to tweak first class: Fixing row 1’s legroom, fixing underseat storage, improving separation between first and coach, and adding tablet holders and USB power to first class.
Here are the first leaked photos of the new American Airlines domestic first class.
American created ‘Project Kodiak’ to tweak first class: Fixing row 1’s legroom, fixing underseat storage, improving separation between first and coach, and adding tablet holders and USB power to first class.
Kodiak retrofits are underway. One surprise is that it appears there’s a plane with seat back video in for retrofit, ripping out TV screens. American had previously said that these planes would receive their retrofits last so that customers could keep screens as long as possible. That appears not to have been accurate.
In the echo chamber of the American Airlines C-Suite no one can hear the passengers scream. That’s why, after a horrible 2019 operationally and financially, the American Airlines strategy is to stay focused on doing the exact same things.
American Airlines has restarted their ‘Project Oasis’ retrofit to cram more seats into Boeing 737s. They’re taking these planes out of service for weeks at a time even with their MAX aircraft still grounded.
The first class on these planes is so bad they’ve decided to redo those on aircraft that have already been updated. But since the fixes haven’t been certified yet they’re going to put the wrong first class in these planes, only to change them up again in a year.
At an employee event last week, a flight attendant asked American Airlines CEO Doug Parker about the poor new domestic product – and what she’s supposed to tell customers when they ask her about the small lavatories and about the crammed-in seats.
At the Cowen and Company 12th Annual Global Transportation Conference, while promising “no excuses,” American Airlines President Robert Isom essentially doubled down on everything that he and American leadership have said before: if only mechanics hadn’t engaged in an ‘illegal work slowdown’ and the MAX hadn’t been grounded the airline would have the financial performance they’re looking for because they’d have been able to continue Project Oasis, adding more less comfortable seats onto planes.
Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel -- a topic he has covered since 2002.
Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »
