It’s your last chance to Vote in the Freddie Awards. Balloting ends as the month of March comes to a close (my understanding: 11:59pm on March 31 in the last inhabited time zone — so for many of you, early Sunday morning).
The Freddies are the award in the loyalty industry, honoring the best in airline, hotel, and credit card programs. And it’s the voice of the frequent traveler, voted on by the program’s members which makes it in many ways the most meaningful.
In my experience talking with programs, I’ve learned that they really do want to win these awards, in fact they want these awards the most, and at the margins they do listen to their customers and hear them through the awards, and have made changes or avoided making changes with an eye towards being honored by their customers through the Freddies — and also have mirrored things that the customers’ favorite programs have done as well.
If you haven’t already done so, it’s time to vote.
If you’re not sure whom to vote for, consider what others have to say,
Heels First Travel offers a run down of their favorite picks for voting in the Americas region.
Mommy Points shared her excitement for Freddies voting last month, but didn’t share her votes.
I’d love to know, which programs are you supporting this year, and why?