Today is the biggest traffic day yet for Impeach Underperformin’ Norman. I’m also seeing the graphic on a variety of sites.

I got to thinking this afternoon about the Impeach Mineta meme. It’s a simple slogan that “fits on a bumper sticker” so it’s easy to understand. It’s easy to pass on. It’s represents a set of ideas incredibly concisely. I’m just starting to realize how much that kind of packaging matters.

I’ve been railing about the transportation security agency, and our nation’s approach to security, for a long time and falling upon deaf ears. All of the policy studies and detailed analyses fail. Now, I think the analysis has to be there to undergird the marketing — I’m not sure that the marketing is sustainable without a strong argument — but the marketing really is key.