United-Marriott “RewardsPlus” Tie-Up Extended for 2014

Back in February Starwood and Delta introduced ‘Crossover Rewards’, points-earning and effectively bottom-tier elite treatment for the top customers of the other brand. In September they added space available upgrades at the gate for Starwood Platinums.

A few months later — in July — United and Marriott followed with ‘RewardsPlus’, the biggest features of which are United Silver status for Marriott Platinums, and Marriott Gold status for United Golds and above.

With reciprocal status set to expire in early 2014, United announced that the relationship will continue. Effectively, ‘if you like your reciprocal status you can keep your reciprocal status.’

That shouldn’t really come as a surprise, the only thing surprising is that it took this long to get the word out (which suggests that it took this long to get the deal done).

I guess now the only question is… where’s the American-Hilton tie-up?. (Hyatt seems like it would be too small a chain to partner with the world’s largest airline, though certainly in my opinion a better quality choice; IHG Rewards has the size but really has few elite benefits to speak of.)

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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