United’s New Low Cost Carrier Has a Name

I was going to write about this the other day, but have been so busy that I prompty forgot. Fortunately, David Rowell‘s weekly email reminded me.

There a bizarre website, Meet Ted.com, that’s being heavily marketed in the Denver area.

Since the owner of the website also registered flyted.com and flywithted.com, and since Denver is where United plans to launch its low cost carrier, it’s a pretty strong bet that the new name for United’s airline within an airline will be Ted. Oh, and the law firm that registered the domain names lists United Airlines as one of its biggest clients.

Now, the Rocky Mountain News more or less confirms it.

Perhaps the name makes sense as Ted represents the last three letters of United?

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

More articles by Gary Leff »