Monthly Archives

Monthly Archives for October 2007.

Breaking the Value Proposition: a Nail in the Skymiles Coffin

delta-airline-plane
Oct 03 2007

Traditionally frequent flyer miles are redeemed for capacity controlled awards. Airlines offer a limited number of seats for redemption that they expect would otherwise go unsold. And some travelers are frustrated they can’t find the seats. But in general there’s always been the option to spend more miles in order to get any open seat. With United, it’s the “Standard” award rather than “Saver.” With Delta, this higher mileage option has been known as “SkyChoice.” But Delta has announced that as of December 1, spending double the miles no longer gets you any seat. Instead, it just gets you access to more award inventory. Now they’re not the only airline to do this. They’re following Northwest’s lead. But they’re still in the minority. Rulebuster, Standard — or whatever you want to call them — awards…

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