It’s been tough to be a British Airways customer over the past few years, and things are about to get much tougher in the face of uncertainties surrounding Brexit and competition from low cost transatlantic carriers like Wow Air and especially Norwegian.
And they’re going to mash together all the different Avios programs into one. They haven’t told us what that will look like, but British Airways makes it look like the independent and more valuable ones moving to the less valuable shared program. We’ll have to wait and see.