According to CEO Robert Isom at the Bernstein Strategic Decisions Conference this morning, they’re going to “get back on the road” to sell to corporate customers. The airline has shed sales staff, and also support staff for agencies.
Another element of the shift in strategy to “more carrots than sticks” in getting agencies to adopt New Distribution Capability – selling American ancillaries like paid seats, and at lower cost – is that they will restore the lowest fares to all agencies.