According to one reader, India’s Minister of State for Civil Aviation is demanding that state airlines hire more attractive flight attendants.
I haven’t found stories validating the claims in the aforelinked-to article, and the piece in question takes on more of a tone of opinion (criticism) than reporting, but I assume that the quotes are genuine.
Presumably the government believes that more attractive flight attendants will help attract business to the country’s national carriers. And as a passenger I’m not opposed to that — Singapore Air has followed this model quite well — but perhaps the airlines’ troubles can be traced to government policies that demand frequent air service on unprofitable routes and subsidized air travel for officials.