SeatGuru Is Gone After 24 Years — Here’s What Killed It And What To Use Now

SeatGuru is gone. It just redirects to TripAdvisor now.

It launched 24 years ago, with color-coded seat maps showing green for good seats, yellow for “be aware”, red for bad. This was the go-to for picking better seats, long before airlines charged extra for them. Eventually it covered over 700 aircraft types across more than 100 airlines at peak.

The site was acquired by Tripadvisor. And it eventually was left to die on the vine, with seat maps getting stale. Plenty of no longer existing plane configurations were shown. Newer configurations were not.

Still, it had a brand. People remembered it, and used it. Until now. So if you’re looking for an alternative, three years ago I suggested that you start using AeroLOPA instead.

Dan’s Deals points out that if you really want to see the old SeatGuru, it’s archived here.

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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Comments

  1. Aerolopa is good but it’s not entirely complete.

    What we really need are 360 degree matterport powered views of all seats especially bulkheads so I can figure out is there a cutout. Is it big enough for a normal underseat bag, or only a briefcase.

    I also want to know which overhead bins are filled with safety equipment (looking at the first 3 rows of the UA transcontinental 757s) so I don’t book those seats if I have overhead luggage.

    I also want to know does a seat actually have underseat storage or is it blocked by a bar, equipment, or other things.

  2. Unlike SeatGuru, Aerolopa doesn’t seem to have any qualitative commentary with regards to the desirability (or lack thereof) for particular seats or rows. Maybe such commentary will come in the future?

  3. seatmaps.com is much better than aerolopa. Like Dov said, aerolopa doesn’t offer any seat commentary; seatmaps.com does

  4. We also want the ability to comment on and rate different seats from our own experiences. That’s what SeatGuru had that I can’t find anywhere else.

  5. SeatGuru would tell you if the seat is missing a window or not. Saved me from choosing a few crappy business seats with no view at all. I liked that part of SeatGuru. It was more descriptive. I don’t see that kind of thing on the AeroLopa. It does have better images though.

  6. SeatGuru was set up better than AeroLOPA is. The comments on SeatGuru were very helpful. I used it to choose seats. Hopefully AeroLOPA will incorporate new features to become better. It is a shame that Tripadvisor destroyed SeatGuru.

  7. That’s not the spooky surprise I wanted to see on this Halloween; in fact, dare I say, that’s not spooky-tacular, at all…

  8. Aerolopa looks.to have a much better overview of the plane structure, but on the 10 plus times I have viewed the seat map, it is just that – a map of the seat layout. It does not in anyway helpe.to choose the best or worst seat in the plane.

    The seatgura green & red features are definitely way ahead of just the current seat map that Aerolopa provide.

  9. @Tory…

    No need for an app! Just go to aerolopa.com

    @MandN…

    The picture on Aerolopa very clearly shows where the windows are. It’s even better than seatguru in that regard, because not only can you tell if there’s no window, but you can also see whether the window is aligned with the seat or exactly how many windows reach seat has.

  10. @Michael

    > No need for an app! Just go to aerolopa.com

    Thanks! Android lets me turn a Chrome browser tab into an app icon I can put in my Travel apps folder on my home screen for quick access.

    The SeatGuru app will open, but won’t let you look up any airline or flight 🙁

  11. Weird that in this world of EVERYTHING being on the web — a trend now being even further expanded by AI searching — the information available for picking airline seats is now worse than it was 20 years ago. And this is even in a world where most airlines have started using differential pricing to sell different seat assignments in each cabin.

    I would think that a truly robust newcomer will appear in this space.

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