On Sunday I mentioned that Air New Zealand was about to debut a new safety video, Safety in Paradise, marking 40 years of flying to the Cook Islands — a Sports Illustrated Swimsuit safety video.

And I posted a ‘making of’ video.

Now the safety video itself is live. And they declare ‘the beauty of safety’. It’s all the traditional safety instructions, in bikinis, on a beach. And it has a good sense of humor about itself.

Are you more likely to look up from your book (or, in the States, electronic devices) and pay attention to a non-traditional safety video?

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