American has launched a series of new #OurHeritage amenity kits. These are branded with several of the airlines that have merged over time to create the current American Airlines.
The kits come wrapped in plastic with an identification of the legacy carrier on the plastic.
These are the 9 carriers:
This isn’t truly comprehensive of course, American itself was initially founded out of something like 80 different airlines around 1930. And I don’t see the 1970s acquisition of Trans Caribbean Airways on the list. From the US Airways side there’s no Lake Central, Empire, or Trump Shuttle. But the biggies are there.
American sent me a TWA kit to sample.
The first thing I noticed is a new product brand — red flower — which I understand has become the airline’s standard and will also be used in Admirals Clubs.
There are (9) versions of the new kit. These should be on all international routes which receive amenity kits, plus first class on the premium transcon (New York JFK – Los Angeles and San Francisco) A321T flights too.
There are 3 kits out now – TWA, Reno Air, and Piedmont – and they will cycle each quarter.
The tag on the kit says it has been designed to fit a mini-tablet, although it seems just a little bit small for an iPad mini to me.
I like these. It’s nice to see them change up and do something interesting with the amenity kits. It can be little things that combine together to give a sense that care is taken with the product, and that’s an important signal to see .. and one I’ve been seeing surprisingly often of late.
Here’s the previous business and first class amenity kits, noting that the only difference between the kits was the case, not the contents — business class is a toiletry bag while first class an iPad case.