Just prior to airline deregulation, when Southwest Airlines had to start competing with Texas International Airlines and Braniff offering cheap fares between Houston and Dellas, they started giving out “to go” bottles of alcohol to full fare customers. They became the largest liquor distributor in the state.
For many years Southwest Airlines offered free drinks inflight to all customers. They cut that back to offering free drinks only during key business travel times. And then in 1988 they eliminated free alcohol from their flights, but started giving coupons to frequent flyers.
Here’s how you can get free and discounted drinks on Southwest Airlines today.