Tyler Cowen’s new book coming out April 9, Big Business: A Love Letter to an American Anti-Hero contains this passage final its chapter “If business is so good, why is it so disliked?”
It’s not about loyalty programs per se, but loyalty marketing is one of the key ways that businesses attempt to trascend the transactional and make us loyal. Brand positioning, charitable giving, along with recognition and reward, can temporarily make us see the business as aligning with our values and integrating with our life. And then we’re disappointed: